SEO for Chiropractors

Case Study 1
Another chiropractic, was getting about 80 visitors to his website a month, 30 of those visitors were being paid for using Googles pay per click program adwords, yet still he wasn’t getting any new patients to his practice.

This chiropractic had already paid over $3000 to another SEO to create a blog for him, this other SEO was a cowboy, and created blog posts from supposed patients that were so obviously fake, that instead of getting patients were actually doing his practice harm.

Apart from the fake posts, the SEO cowboy was also now asking for yet more money on a regular basis for incidentals, which although sounded good, were in fact BS. When the ranking fell for the new blog, the SEO told the chiropractic that there was too much competition in the city he was in, and he would need more money to get the blog ranking highly… the requests for more money just kept coming.
A quick look at his site, and besides the usual problems of the site being Search engine unfriendly that site itself was “built by a friend” and the site itself wasn’t doing the chiropractic any favors at all. It was unprofessional and didn’t instill confidence in the chiropractic at all.

A new website was built, at first using exactly the same information, just laid out in an attractive professional manner. The webpage’s were made Search engine friendly, adwords were left running initially, and within days of the new professional site going live the first new patient rang to make an appointment.

This chiropractic specialized in prenatal visits and did a form of soft tissue massage called SASTM. Yet these treatment options were only mentioned along with general chiropractic treatments on his services page. New pages were created especially for each specialization the chiropractic had.

The blog was recreated, and the domain name the other SEO had brought and was holding hostage, was quickly returned to the chiropractic and used for the new blog.

Today, 5 months later, this Chiropractor is receiving about 600 visitors a month, through both this new blog and his new website; he isn’t using adwords at all, and is getting regular calls from new patients wanting to make an appointment.

Visitors will now continue to grow to the website, as new articles are added to the blog on a regular basis.

Write to Lynny at
help1@seobycanz.com
to have your chiropractic website accessed for Search Engine Friendliness and get your chiropractic website working for your practice, bringing in new patients, just like you thought it would.

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